When ecosystem key players such as financial service providers and agricultural market system actors surrounding rural women farmers and entrepreneurs provide access to adequate and appropriate financial and non-financial services, women benefit. Typically there are a series of barriers (including cultural and socio-economic) rural women face when accessing livelihood-strengthening products and services, such as financial products, market linkages or high-quality agricultural inputs (such as biofortified seeds). Investing in, and strengthening ecosystem key stakeholders who can provide rural women with tailored, accessible products and services (such as innovative digital financial services), can lead to greater financial inclusion and improvements with food security for rural women and their households - we call this ‘Investing in Her Power’. This session will discuss investing in local women-led or women focused enterprises to enable greater gender-based outcomes such as reduced drudgery, increased resilience, and improved food security for rural women and households. It will also discuss the results of providing catalytic grants to strengthen farmer producer organizations and how it enabled them to take a gender-lens and tailor products / services even further.