Join this session to hear key findings of the Small Firm Diaries research initiated by FAI at New York University. Find out how serving MSMEs is feasible. In this session you will learn that small firms need working capital and cash-flow management finance while the microfinance and bank offer is primarily designed to build assets. We will show you how the Business Diaries approach cansolve the disconnect between formal FSPs offer and MSMEs needs. Learn how to serve MSMEs with appropriate and convenient services at acceptable risk levels. – Find out how MSMEs become data empowered building their Business Diaries MSMEs and how this gives a voice to this unheard segment.